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We are a privately held company that is among the most experienced customer / client loyalty measurement and management service providers. Our passion is to combine our consulting, research and process implementation core competencies on behalf of our clients to innovatively, systematically yet practically satisfy their needs and measurably improve their business performance.


History, Leaders, and Experience

Our co-founders, John Tikoian and Cliff Cooksey, worked together as leaders of the change management, satisfaction measurement, and business process improvement services at a major global management consultancy. In 1994, they began TPIC to provide satisfaction measurement, loyalty assessment, and process improvement services. They pioneered and delivered methods that helped their clients to integrate strategic priorities with their core business processes -- those processes that deliver value to customers. Because customer feedback was (and is) critical to core process improvement, the demand for TPIC's satisfaction measurement services grew steadily because TPIC not only provided satisfaction data but used that data to assess loyalty with a unique "relationship risk" assessment. TPIC delivered all information to its clients instantly on-line so that they could quickly and effectively manage customer relationships. Satisfaction measurement, loyalty assessment and loyalty management grew to become TPIC's primary line of service.


John Tikoian

John Tikoian is a co-founder of The Performance Improvement Company (TPIC) and has over twenty-five years of experience in management consulting. He is dedicated to providing services that measurably improve business performance.

Among the first to design, develop and implement customer satisfaction measurement in business-to-business and professional service firms in the 1980s, he also pioneered loyalty assessment and loyalty management in one of the world's largest CPA firms.

Prior to starting TPIC, his past positions have included: senior leadership of the Change Management and Satisfaction Measurement practices in one of the world's largest consulting firms; executive management responsibility in a national direct marketing firm; and, P&L management responsibility in a national outsourcing services company.


Cliff Cooksey

Cliff Cooksey is a co-founder of The Performance Improvement Company (TPIC) and has over twenty years of experience in management consulting and facilitating quality improvement initiatives. He is dedicated to assisting companies with large scale, organizational change and performance improvement.

He has developed and implemented practical approaches for breaking down traditional organizational barriers by focusing companies on the few, major processes which are most important to customers. His approach provided methodologies for collecting, analyzing, and using customer feedback to evaluate process effectiveness and prioritize process improvements to enhance loyalty.

Prior to starting TPIC, Cliff led the Center of Excellence for Quality Management for one of the world's largest consulting firms. He authored Process Improvement: A Guide for Teams and has facilitated a countless number of process improvement efforts in manufacturing, service and government organizations. He was among the first to design, develop and implement methodologies to enable effective process-based, customer-focused organizational structures.


Steve Tikoian

Steve Tikoian is our Chief Information Officer and Senior Systems Developer. He is responsible for transforming data into information that is secure and available online to our clients globally 24/7.

His extensive experience includes the design, development, and management of a variety of solutions using many technology platforms and products:

  • Microsoft .NET Framework 1.1, 2.0, 3.0, 3.5, 4.0
  • Microsoft Windows Server Systems
  • Microsoft SQL Server 2000, 2005, 2008
  • Microsoft SQL Server Reporting Services
  • Microsoft Visual Studio
  • XML Web Services
  • Adobe Systems
  • Cisco Systems

He has designed, implemented, and managed several secure distributed data applications, data collection / collaboration tools, reporting  / analysis applications and a wide variety of ASP.NET web forms applications.

Take a tour of our ClientWize Loyalty Management Web Application

TPIC, The Performance Improvement Company, pioneered satisfaction measurement and loyalty assessment in business-to-business and professional services firms. Contact us for more information or a live demonstration. Start managing client loyalty now!


Contact Information:

Phone: 301.534.0395

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