As consultants, we work with you to tailor the customer loyalty management process
to your business needs. Here's what we can do depending upon your needs and your
budget:
- We help you to determine your loyalty management goals and objectives
- We adapt the loyalty management process to your requirements
- We help you to determine which customers groups to target
- We help you determine when customers should be contacted and how
- We help you to determine the core content of your loyalty questionnaire (unless,
of course, you decide to use one of our validated ones)
- We build your customer target list
- We invite your customers to provide feedback on-line and/or on paper based upon
your choice of media for each customer
- We store all responses and send an email notice to your designated personnel as
soon as each response is processed including flash emails for any response evaluated
to an "at-risk" relationship
- We make each response and all response information available on-line including user-defined,
on-demand, real-time summary reports that include year-to-year and competitor comparative
information
- We perform statistical analyses to identify and report to your leadership the most
important factors that drive loyalty and specific improvement priorities in every
meaningful segment of your business